Whether you’ve owned a lightworker business for years or you’re just starting out, you need an email mailing list. Some healers may believe they don’t need a mailing list until they’re more established and have a lot of customers, but waiting to start building a mailing list is missing out on a huge opportunity. Every time you come across someone who is interested in your lightworker business, there is the possibility that that person may one day buy something from you. Marketers understand that people often have to see your name or hear about your product or service many times before they will make a purchase. Your mailing list gives you the opportunity to put your name or your product’s name before those potential customers. It also lets you send information about promotions you’re running, and a mailing list gives you a ready-made customer base whenever you’re ready to launch a product or service.
How to Build a Lightworker Mailing List
There are a number of ways that you can build your lightworker mailing list.
- If you have a Web site – which you should have – you naturally want to give people the opportunity to sign up for your mailing list on your Web site.
- You may want to give Web site visitors an extra incentive to sign up for your mailing list. If you plan to offer an online newsletter – another good idea – you can ask people to sign up for your mailing list in order to receive it. You might also offer something for free, such as a report about the benefits of Reiki, or an ebook about using the Law of Attraction, for example. In order for people to download the freebie, they must add their email address to the list. You can also offer to send people coupons and discounts for your service when they sign up for your mailing list. Just make sure you do what you said you were going to do and send those discounts every so often.
- You can also get email addresses the old-fashioned way. Whenever you see a client in person or hold a workshop, use that as an opportunity to collect email addresses. Have a sign-up sheet available for people to sign if they want, letting them know that you will use the information to contact them about promotions and other classes, workshops or services you will be offering in the future.
If you haven’t yet begun to build up a mailing list, you may be thinking it will be difficult and complicated to do so. That’s not the case at all. Technology makes it easy. A number of online services will collect the email addresses for you. You simply sign up for the service, and you’re walked through the process of creating a form for your Web site for readers to submit their email addresses. The service then tracks the information. You can even create an email that will go out automatically to those who sign up to be on your mailing list thanking them for their interest and support. Online mailing list programs also walk you through the process of creating email newsletters or email blasts letting your customers know about what’s going on in your lightworker business. For more on what to put in your newsletter, check out these tips on newsletter mistakes lightworkers should avoid.
While there are many email lists services you can choose from, I recommend Aweber. You get access to a number of professionally-designed templates for your newsletters, sign-up forms that will blend in with your Web site and you can also manage different groups of subscribers. For example, you can send one message to subscribers who have purchased something from you before and an entirely different message to those who have not. The service costs $19 per month, but you can sign up to give it a test try for only $1. It’s always easier to sell products and services to customers who are familiar to you than finding new people to sell to. Your email list is your first step toward making your lightworker business more profitable. Give Aweber a try now. At $1, you have very little to lose and a lot to gain.
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