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When you’re working to build a business, you can’t help but look around at what everyone else is doing. You see other lightworkers working Facebook, Twitter and YouTube and you think that you must do the same in order to make your business grow. But do you really have to keep up with other business owners? Will your business fall behind? Do you really have to learn how to use all of these platforms and keep up with the latest developments needed to use them effectively?
Well, yes and no. It’s true that some businesses do fall behind. For example, Blockbuster and Borders Bookstore showed us what happens when you allow a company to make your business model obsolete. But one of the best things about lightworkers is that our businesses are based on our unique gifts and healing modalities. Lightworkers are like artists, meaning no one can duplicate exactly what you do. So no one can make your lightworker business obsolete.
However, social media can help you to grow your business. It can help you to connect with potential clients and strengthen your relationship with your existing clients. However, it will only work for you if it comes from the heart.
Ask yourself these questions:
Do you feel drawn to social media? Do you enjoy communicating with people via social media? Do you feel energized when you’re on social media? Do you actually connect with your client base online? If you answer ‘yes’ to these questions, then the answer is simple. Of course social media can be a powerful way for you to grow your business.
However, if social media is something that you hate, or if you have to force yourself to do it, or if you’re not connecting with people on it, then your time should likely be spent elsewhere. Or perhaps you’re not good at social media so you’d have to spend valuable time learning how to use it effectively. What if you don’t have the time?
There is another solution for you.
Get someone to do social media for you. If you’re convinced that it’s something you must do, you might be better served by letting someone else do it. If you don’t have money to pay someone, consider bartering. You can offer your services to someone who is good at social media and let them do it for you in return.