In an abundant world, we know there are potential clients everywhere. Your job as a conscious entrepreneur is to make sure those in need of holistic services know you’re there. You also want as many people as possible to understand why they would benefit from being on the receiving end of your products or services. Here are a few ways to use the high-tech tools at your disposal to expand your potential client base.
Give away a free infoproduct. Hopefully you have a Web site. If you don’t, that needs to be your first order of business. Once you have a Web site, give people information that they can use that is related to the product or service that you sell. For example, if you are an intuitive reader, you might give people an article outlining how to get the most out of an intuitive reading session. If you are an astrologer, perhaps you can give away a free generalized reading for the current year or season. Whatever you give away, make sure the quality is good. In fact, it should be something that they would actually pay for. For many people, this product will be their introduction to you. If they like it, they’ll be more willing to come back to you and potentially buy something at a later time. Don’t get hung up on having to write something. If you prefer to talk to your audience, create an audio file that people can download to get the information.
Offer discounts via social media. Having a slow day? Get on twitter and offer discounted readings or healing services for people who respond in the next 60 minutes. Not only might you attract someone willing to make the impulse purchase, but as word gets out that you periodically make these offers, you’ll have people following you looking for their opportunity to take advantage of the discount.
Be active in holistic/lightworker forums. Naturally one of the best ways to attract customers is to go to where the customers are. On the Internet, people who are interested in holistic services tend to hang out in forums about metaphysics, holistic healing and spiritual topics. Take part in conversations and you’ll build relationships with people who may be willing to utilize your products and services. However, don’t go into forums simply looking to hawk your product or service. Just as you can identify someone who is insincere, forum participants can spot someone who’s just looking to make money off of them. Your intention should be building meaningful relationships, some of which may involve into a customer/client relationship. That’s feel-good marketing at its best.