Many lightworkers cringe at the idea of marketing. Trying to get someone to give you money for your products or services can feel icky. But it doesn’t have to be that way. The first key to feel-good marketing is shifting your perception of it. Try substituting the word ‘educating’ for ‘marketing.’ A good marketer is an educator, who lets people know how a certain product or service can make their lives better. Figure out how to describe your product or service in a way that lets people know how it can help them. That way when you talk about your products and services, the focus is on helping potential customers, not getting them to spend money.
The second key is really believing in your product or service. Authenticity is important to the success of any holistic business. If you don’t believe that your product or service is truly bringing healing to the world, then your marketing efforts are going to be predatory and icky since you’re selling something you don’t really believe others need. A good rule of thumb: If you’re selling a service you wouldn’t use yourself, you may want to re-think your business model.
The third key is making marketing personal. This employs a little bit of visualization. Imagine your ideal client. Think about what his or her life is like before and after receiving your product or service. What problem does your product or service solve? How does your product or service specifically make the person’s life better? Does the person feel calmer? Does the person have more energy? Is the person more in tune with his or her spirituality after buying the product or service? Use as much detail as possible, even going so far as to give the client a name, such as “Winky.” Whenever you feel hesitant to tell someone about your products or services, think of what Winky is missing out on because you aren’t sharing how you can help her.
The fourth key is getting your network involved. Word of mouth is one of the best forms of marketing. Let everyone in your personal network know what you do and ask them to share the word with people they believe will be interested. Go so far as to create an email that they can send out to their contacts. You can also ask friends and family members to retweet or repost Twitter and Facebook posts that you make.
The key is focusing not on getting people to spend money, but on getting people to take advantage of the benefits provided by the product or service. If people know how your business can help them, the money will take care of itself.