Soulpreneurs and lightworkers, the time to start planning New Year promotions is now. The New Year is a big time for holistic service providers. People start the New Year wanting to be healthier, happier and more successful. They tend to have plenty of resolutions to help them get to that point. As spiritual business owners, you are in a unique position to help your clients to achieve those goals.
As a result, it’s a good time to align your marketing efforts with the states of mind of your clients. Let your clients know that you, too, are focusing on the New Year and how you can help your clients have a healthier and more fulfilling 12 months.
New Year’s promotions are ideal. Perhaps you can come up with a special New Year’s service. For example, a psychic may promote a special New Year reading that takes a peek into 2016. An energy practitioner may come up with a special service designed to help clients set the tone energetically for a more fulfilling 2016. A coach may create a special boot camp that helps clients get started on their goals.
But you don’t want to wait until January 1 to start promoting such services. You want to give your clients the opportunity to think about taking advantage of a New Year’s promotion throughout the month of December. Another reason why it’s a good idea to start marketing now is because some clients may decide to take advantage of the promotion by offering it to a loved one as a holiday gift.
Marketing is about meeting clients where they are, and letting them know that you are in tune with their desires. As a lightworker, you are better able to get inside customers’ heads because you have the gift of empathy. Let your clients know that you understand them and their needs and are committed to helping them to achieve success in the New Year.
Your lightworker business and your clients’ lives will both be better for it.