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When you’re starting any business, there’s a dance you must do between following your passion and building a stable life. Unless you’re independently wealthy or your last name is Trump, you can’t just throw good money after bad and continue to have enough money to pay for housing, food and general monthly needs. But should you chase money goals?
I’ve never been one to say throw all caution to the wind and blindly follow your bliss. I believe self-care is paramount and when you’re not taking care of your daily needs, you’re not taking care of yourself. If you can’t take care of yourself, you can’t help or be of sevice to others. A lightworker business should not have you living in poverty and unable to meet your needs.
With that said, soulpreneneurs still have to take some amount of risk. Once your basic needs are met, you must be willing to take a leap of faith and stretch in order to give your business every opportunity to expand. Yet some of us allow fear to stop us from taking that next step. If you’re not sure how to balance these two seemingly contradictory sides, here are some suggestions for creating money goals that won’t extinguish the passion fueling your business.
Acknowledge the importance of financial success
I will never tell you money is not important when it comes to running a business or running your life. Again financial stability is an aspect of health and it is ultimately a demonstration of self-care. Feeling ok with asking people for money is a challenge for many lightworkers (and many entrepreneurs in general) so it’s important to acknowledge that money is a worthy goal to pursue.
Let financial goals be one marker of growth
There has to be a way to determine whether your business is going in the right direction. You have to know if your customers value your services or if there are other ways that you can better fulfill their needs. For that reason, it’s important to have financial goals so you can see that your marketing efforts are working and you’re meeting your clients’ needs. However, there is a big but…
Don’t let finanical goals be the last word
While you should have financial goals to measure your progress and ensure that your business is going in the right direction, money goals should not be your sole or even main focus. If you focus primarily on money, you begin to make decisions based on what is likely to be a ‘sure thing’ rather than allowing your own creativity to take root. When you’re focused only on meeting that monthly money goal, you may say ‘no’ to allowing your income to drop temporarily to give you time to focus your efforts on a product or service that might bring a bigger payday down the road. If you’re solely focused on making more money, you’ll have to exert energy achieving the maximum output from safe activities rather than conserving your energy and creating a longer-term plan.
Make your financial goal need-based
The best way to keep your financial goals from taking over and running amok is to make them need-based. Determine how much money you need at a minimum to live. Let that be your monthly goal. Once you’ve met it, pour the rest of your energy into your passion becauase THAT is likely to be your biggest money-maker over time. Be willing to sacrifice wants such as lavish vacations or shopping sprees in order to devote your energy to building the business you want. By keeeping the financial goals low, you can more easily meet them using the least amount of energy on ‘safe’ business activities while putting your other energy into the acitvitivies you’re most passionate about, which are most likley to fuel your success.