One lightworker’s critical mistake

Should you have multiple methods of finding clients? You bet you should. Just as it’s smart to have multiple streams of income, it’s best not to leave all of your marketing efforts dependent upon one strategy.

If you’re not convinced, consider the following true story though the names and the location have been changed to protect the identities of the people and places involved. It shows the importance of creating a variety of ways to solicit clients and build your lightworker business.

Karen is an intuitive consultant who started off giving readings at a metaphysical shop in the Washington, DC area. She worked part-time at Starbucks to supplement her income as she built her intuitive consulting practice. She depended on the shop for most of her customers, but one of the rules of working for the shop was that the shop owned the customer list and Karen couldn’t reach out to her clients directly. Karen also refrained from marketing to clients outside of the metaphysical shop because she felt that it was “pushy” and “slimy” to try to convince clients to buy her service.  As a result, Karen’s personal client list failed to grow. Rather, she remained dependent upon the metaphysical shop to send her customers.

When the recession hit, the metaphysical shop began to have problems. Though customers were still interested in readings, they stopped buying many of the books, candles and other products that the metaphysical shop sold. As a result, the shop fell behind on its rent and the owners eventually had to close. However they did not give Karen and the other readers access to the customer contact lists, nor did they let customers know how they could continue to get in touch with their favorite intuitive readers. Instead, customers had to search for new readers they could trust and the readers had to find new clients.

Not all of the intuitive readers that worked at the shop were devastated by the shop’s closing. One reader, an astrologer named Jakob, had built up a following of customers outside of the shop. Yes Jakob missed the income that resulted from the shop, but it was less of an impact on his bottom line and he was able to replace those lost clients in a matter of three months.

Karen, on the other hand, saw her business die off with the store.  She tried to secure a spot giving readings at another holistic shop in the area, but they didn’t have openings for new readers at the time. Since she had no clients to fall back on, she was forced to get a full-time job in order to make ends meet. When she ended her work day, she was often too exhausted to search for clients, and she really had no idea how to go about finding clients anyway. Because of her failure to learn and utilize sound business strategies to guide her in marketing to and keeping customers, Karen’s lightworker business never lived up to its full potential.

Is your lightworker business dependent upon another entity such as a holistic store or metaphysical church for its success? If so, it’s time to create a plan for independence. While it’s good to grow with others, ensure that you have the autonomy to continue to grow on your own.

 

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