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Create a customer rewards system. Let long-term customers know that they – and their longstanding patronage – are appreciated. A rewards system that gets better the longer a customer stays around will give customers less motivation to give competitors a try. For example, keep track of every dollar they spend with you. Once they spend $200, give them a free or discounted product or service. Even if your competitors offer sales on products and services, your customers will see a benefit in sticking with your business in the long run.
Membership has its privileges. Take the customer rewards system a step further by creating a membership program. To participate, customers will have to provide contact information, but in return, you can send them special promotions and rewards that aren’t being offered to all customers. These don’t always need to be in the form of discounts. Offer a free workshop or give them a newsletter with tips on energy healing, intuition or making the most of another modality. Not only will such a move make it easier for you to keep in touch with regular customers, but it fosters a sense of camaraderie. By following through on offering periodic sales and discounts, customers believe they are getting something extra in return for showing customer loyalty.
Make it personal. One of the biggest benefits of having long-term customers is developing a relationship with them. Take this relationship a step further by finding out key information about them, such as a birthday. Have customers fill out a customer information card, letting them know that you offer discounted products or services as a birthday gift to all customers. Another option is to track the dates of customer purchases and each year on the anniversary of your customers’ initial purchases, offer free or discounted services to thank them for their patronage.
Market through appreciation. When it comes to offering valued customers a token of your appreciation, you don’t have to offer one of your products or services. Partner with a non-competitive business and give each other a boost. Offer your valued clients free services with your partner and have the partner do the same. Not only will you be showing your appreciation, but you’ll also be able to introduce the partner’s customers to your products and services, ramping up your marketing efforts at the same time.
Any successful business owner will tell you that the customer is king. By taking some time to thank the customers who have supported you in the past, you’re increasing the odds that they’ll continue to support you in the future.