In the quest to get new clients, it’s easy to forget about the clients who have been with you year in and year out. But long-term clients are your most valuable asset, so it’s important to let them know they’re appreciated. Here are some ways lightworkers can reward customer loyalty, making it more likely that clients will continue to support them.
Create a customer rewards system. Let long-term customers know that they – and their longstanding patronage – are appreciated. A rewards system that gets better the longer a customer stays around will give customers less motivation to give competitors a try. Let customers know that you’re tracking each time they do business with you and at set intervals, say every time they spend $200, you’ll give them a discount on a psychic reading or a healing. Even if your competitors offer sales on products and services, your customers will see a benefit in sticking with your business in the long run.
Membership has its privileges. Take the customer rewards system a step further by creating a membership program. To participate, customers will have to provide contact information, but in return, you can send them special promotions and rewards that aren’t being offered to all customers. So they might get access to discounted services or workshops or classes a couple times per year. You can also give members a sneak preview of new items or allow them to enjoy sales before other clients and customers get their turn. Not only will such a move make it easier for you to keep in touch with regular customers, but it fosters a sense of camaraderie. By following through on offering periodic sales and discounts, customers believe they are getting something extra in return for showing customer loyalty.
Make it personal. One of the biggest benefits of having long-term customers is developing a relationship with them. Take this relationship a step further by finding out key information about them, such as a birthday. Have customers fill out a customer information card, letting them know that you offer a discounted psychic reading, healing or other service as a birthday gift to all customers. Another option is to track the dates of customer purchases and each year on the anniversary of your customers’ initial purchases, offer free or discounted services to thank them for their patronage.
Get in the holiday spirit. If you have certain customers that you have done a lot of business with over an extended period of time, use the holidays as an opportunity to thank them. You don’t have to wait for the traditional Christmas holiday season. Stand out in customers’ minds by choosing a holiday such as St. Patrick’s Day or the Fourth of July when your sentiments won’t get lost in the crowd. Send long-term clients or customers a small token thanking them for their business and reiterating that you look forward to future ways you can service them in the future.
Market through appreciation. When it comes to offering valued customers a token of your appreciation, you don’t have to offer one of your products or services. Partner with a non-competitive business and give each other a boost. Offer your valued clients free services with your partner and have the partner do the same. Not only will you be showing your appreciation, but you’ll also be able to introduce the partner’s customers to your products and services, ramping up your marketing efforts at the same time.
Any successful lightworker will tell you that the customer is king. By taking some time to thank the customers who have supported you in the past, you’re increasing the odds that they’ll continue to support you in the future.
Other stories you may be interested in:
- Five ways to take your lightworker business on the road
- Law of Attraction in business: Acting as-if
- Are you juggling a day job you hate?