So you’re trying to grow your lightworker business and you want to attract people who will take your courses and learn from you. Maybe you’re a crystal healer teaching people crystal healing techniques. Perhaps you’re a Law of Attraction coach who wants to help people manifest more in their lives. Can lightworker certifications help you to get clients to trust you?
It depends. Most lightworker professions do not require certification to set up shop. Unlike with doctors, dentists and accountants, there is no piece of paper that lightworkers must have to prove that they are capable and qualified to do a particular job.
However, there are certification programs for different modalities. For example, Joe Vitale offers a Law of Attraction certification program. Are they necessary to have a successful career running a lightworker business?
While you can be successful whether you have a certification or not, there are a number of benefits to being certified in whatever modality you’re working in.
It can be used as a marketing tool. If you’re looking for a way to differentiate yourself from other lightworker businesses, lightworker certifications might be a way to do that. It shows that you have a certain level of commitment to your craft to do the work that is required to get the certification. It also shows that you are committed to continuing education, which, again shows a level of commitment that other lightworkers might not have.
It may reassure some customers. Some potential customers may be on the fence about taking a course from you or learning from you. People want to feel comfortable that they are spending money on accurate information that they can trust. If you have certification, some customers may feel that you have a level of knowledge that is verified by an objective third party.
It may give you increased confidence. It’s not unusual for lightworkers to feel uneasy about teaching others at first. You may wonder if you know enough (you do!) or if you’ll be a capable teacher. Having a certification given to you by someone who acknowledges that you know a certain amount about your modality can help you to feel better about your ability to be an effective teacher.
It can help you justify higher prices. Many lightworkers grapple with pricing and charging generous fees for their services. But if you’re looking to attract clients who are willing to pay more for your services, lightworker certifications can help you to do that. Many people will perceive that your certification adds value to your services and will be willing to pay more for them.