Lightworker business tip: Package your services

lightbulbLightworker business owners should be always looking for ways to expand and grow. One way is to offer clients an incentive to buy multiple services at once. In other words, instead of a client buying a healing service today and then booking another one three months from now and another one three months later, give that client the incentive to buy all three healing services today (and schedule the other two when they want.)

Why would you want to do this? You lock that client in for three sessions rather than one. Anything can happen after your first session. The client could forget about you, the client could decide to use his or her money for something else, the client could lose his job and have no money for holistic services.

Why do you think cable companies and cell phone service providers like to sign people up for contracts? They know that a contract or a guarantee of money upfront gives you access to a more loyal client that you don’t have to worry about leaving your business for perceived greener pastures.

Why would a customer want to do this?

Make it worth it for the customer. Give them a discount for buying three services. For example, you might charge $75 per service, but $175 for three services if the client buys them upfront. The client saves $50 on the three services, and you get money upfront and a more loyal customer.

A bird in the hand is worth two in the bush. Sell multiple services at once to increase your bottom line, freeing you to devote more marketing time to bringing new clients in the fold.

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