I was talking to a reader about how she could grow her e-mail list so that she could do better e-mail marketing. She is an astrologer, and she said she only had 11 subscribers despite the fact that she had been blogging for over a year. I asked if the Web traffic to her site had been growing steadily, and she said yes.
Then I asked her about the content she was creating for her 11 subscribers. She got quiet, then said she hadn’t sent out a newsletter yet because she was waiting until she had more subscribers before she invested the time and energy to do so. In her mind, the 11 subscribers she had were not of value because she was focused on the hundreds of subscribers that she did not have.
The error in this type of thinking is actually quite common. In this age of Facebook friends and Twitter followers more is always better so we sometimes spend so much time focusing on getting more in quantity that we fail to appreciate the quality of what we already have.
I asked her if she’d rather have an e-mail list with 500 subscribers and only three bothered to open her messages, or if she would rather have 11 subscribers, of which 10 regularly interacted with her. She said the latter.
Then there’s the matter of the Law of Attraction and the power of gratitude. Those things that we’re grateful for do grow in our lives. Applying that to her customer base, if she cherished and appreciated the customers she currently had, her energy would attract more. So she would help her business to grow by creating newsletters for those 11 subscribers as if she were writing for 1,000 subscribers.
The same goes with blogging. If you have five regular readers, create content for them as if you were writing for millions. By acting ‘as if’ you’re writing for the bigger audience and the customer base that you intend to have, you’re laying the framework to attract that to you.
That’s not to say you shouldn’t explore ways to grow your readership and attract more subscribers. But when you do all the things in your business today that you would do when it was a million-dollar enterprise, you can’t help but attract the circumstances that will get you there.