Intuitive consulting: A $2 billion business

Think you can’t make a lot of money using your intuitive skills? The psychic business in the United States alone has grown to a $2 billion industry. Not only that, but it’s attracting investors. The Psychic Friends Network announced today that it has received an infusion of $500,000 since it launched as a public company March 30. It expects to receive an additional $250,000 within the next 60 days.

So what does that mean for those who are building an intuitive practice? First of all it provides confirmation that you have a viable business service. If Americans spend $2 billion on intuitive services each year, there is an audience for you to tap into. 

It should also tell you that intuition is a skill that people value. Investors don’t spend hundreds of thousands of dollars to back a company that has no value to potential customers.

There’s another lesson here. A national brand can catapult your business. The Psychic Friends Network is a name that people recognize from years ago when they were one of the first psychic providers to pepper the television and radio airwaves with advertising. In their heyday, they made $1 billion. Now they’re overhauling their brand to encompass the Internet, social media, and mobile technology to reach 21st Century customers. They built a national brand years ago that let them tap customers all across the country. Can you apply elements of their business model? Thanks to social media, you’re already on your way if you have a Web site, Facebook page, or Twitter account.

 

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