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For people who like history with a metaphysical bent, ghost tours are often an entertaining way to learn about a city’s stories and urban legends. In order to conduct a ghost tour, you don’t need much overhead, particularly if you are going to be the person leading the tour.
Basically, you’ll market the event and either sell tickets online in advance or have interested parties meet up at a certain time and place where the tour will begin. Ghost tours are typically conducted on foot, so the host will simply lead the tour group throughout the city and point out places that are believed to be haunted and explain the stories behind the hauntings.
But this is where the tricky part comes in. It’s important that you do your research and come up with accurate stories to share with the tourists. You don’t want to make ghost stories up. Not only can people research what you say and deem you a fake, but it’s simply not a spiritually sound practice to bilk people out of their money with fake ghost stories.
Plan to spend some time researching the history of the location where the tour will be held. You want to be able to tell the story of the people who are believed to be haunting a particular location (how did they live and how did they die), and you also want to be able to share some of the ghostly sightings that have been reported. For example, if the haunted location is an inn, you might share how visitors to a certain room have reported hearing footsteps and feeling cold spots in the middle of the night.
If you have experience conducting paranormal research or have sensed things yourself, you might share that type of insight as well. That will make your ghost tour stand out from some other ghost tours, many of which focus more on history than the paranormal aspect of ghost-hunting.
If you’re not a good storyteller yourself, you may want to hire someone who is. A budding actor who is looking for extra money or a college student who has a flair for the dramatic might be a good choice. You want people to be enthralled by the stories and since ghost tours typically take place at dusk and at night, you want people to feel wide awake and interested for the duration of the tour.
How much can you make? Ghost tours have been known to charge anywhere from $10 to $30 per person. Depending upon how large your crowds get (you don’t want them too large, as you want people to be able to hear your stories) and how often you host a tour, you can make quite a bit of side money doing something that you enjoy. If you have 10 people and you charge $20 per person for a 90 minute tour, that’s $200 for about 90 minutes of your time. Certain times of the year such as Halloween might be particularly lucrative.