Lightworkers are no different from other business owners when it comes to one thing: Asking for more money. In fact, studies show that setting prices is one of the more challenging aspects of running a business for many entrepreneurs. I’ve noticed that lightworkers, in particular, often have a hard time asking for money or charging what they’re worth.
Some lightworkers believe that their service is important and don’t want to turn anyone down even if that person can not pay. Other lightworkers feel uncomfortable asking for money because they believe their product or service isn’t worth that much since they love their job so much. They think, ‘this doesn’t feel like work so I shouldn’t charge too much.’ However, charging too little money can hurt your lightworker business more than it helps it.
When you set prices too low, it may cause others to think your service is not that valuable. Often, if two people offer similar services and one is much more expensive than the other, the expensive one is assumed to be the product or service of a higher quality. The last thing you want is for someone to stop buying from you because they think your product or service isn’t good enough, and they feel that way because the product or service costs too little.
Also, if you aren’t charging enough, you’ll have to spend more time and energy working a day job or doing something else with your time to make enough money to survive. When you’re worried about how to survive, your lightworker business can’t thrive.
So how can you get more comfortable asking for more money or in extreme cases asking for money at all? If you don’t feel comfortable now, there is no simple formula to get comfortable tomorrow, but here are some strategies to help you to change your money behavior.
Do money affirmations. One of the most powerful ways to change your brain’s programming is to use affirmations. When you repeat a word or phrase over and over again it begins to seep into your subconscious and can literally change the way that you think. You may have used affirmations to build confidence or increase your self-esteem before, but you can also use them to get comfortable asking for more money.
For example, if you currently charge $45 per hour for a service and you want to charge $100, say “I charge $100 an hour for my services” 100 times each day. To give it a little more punch, say the affirmation in front of a mirror where you can see yourself stating what you are worth. You might also state what you intend to make this year or how profitable your business is. For example, you might say “My lightworker business is a six-figure business.” You can also get a boost from your environment by trying a feng shui fix for more money.
Set prices beyond your comfort level. Everyone has a money comfort level. There’s a price that you feel somewhat comfortable charging but when you go above that price, you feel bad, or you feel like you’re charging too much money. Go above that price anyway. So if you feel comfortable charging $75 for a service, charge $80 or $85. This won’t feel right at first; you’ll feel uncomfortable and will likely feel all of these fears that you’ll lose potential customers. You may even hear a voice in your head telling you you’re not worth $80 or $85. Acknowledge the voice and embrace it. And keep charging $80 or $85 anyway.
Raise prices periodically. Inflation is real and it affects everything. Bread costs more today than it did 20 years ago so your prices should change over time as well. If you’ve been in business for a while and charged the same prices, consider raising your prices 5 or 10 percent. Give your current customers plenty of notice, or allow them to grandfather into the current price and charge new customers the higher rate.
Be ok with a customer saying no. Every customer is not your customer. You want to attract YOUR CUSTOMERS — those who recognize the value of your product and service and are willing to pay for it. If someone doesn’t fit that criteria and they think you charge too much money, that’s ok. Let them walk away and find someone who charges less. You will attract someone else who is willing to pay what you desire.
Pricing your products and services correctly is critical to running a successful lightworker business. Take the time to train your mind and get accustomed to asking for more money. You’ll start to see more profits, which will allow you to serve more people and fulfill your purpose as a lightworker.