So you’ve decided that you want your love for yoga to take a professional turn, and you’re ready to open your own yoga studio. Where will you open it? How much space will you need? How much will it cost? Can you open a studio in your home? These are likely some of the questions you may come up with as you begin to build your own yoga studio.
The first question, where you should open it, may not be as simple as it sounds. While you may think the town you live in is the optimal place, the reality is that commercial space in some cities is much higher than in others. If you live in a metropolitan area such as New York or Washington, DC, for example, you’ll likely pay less in rent for studio space that is in the suburbs as opposed to in the confines of the city. Even within cities, there are parts of the city where it costs more to rent out space than others.
But cost isn’t the only concern when deciding where to open a yoga studio. You also want to make sure the yoga studio is in a neighborhood that will be accessible to the people who are most likely to frequent it. For example, you may find the most inexpensive studio space in a neighborhood where very few people actually practice yoga. Sure, you could convert them into customers, but why make your job harder than you have to? If you have a ready-made audience, take advantage of it by ensuring that your studio space is in an area that they are likely to visit. Crime is another thing to consider. You want your yoga studio to be in an area that is safe not only so potential customers will be more likely to visit, but to ensure that your own well-being is taken care of. Plus yoga classes are often in the evenings and after dark. You want your clientele to feel safe when they’re coming to their classes.
Another question you might ask is how much space do you need for a yoga studio? In an article in Yoga Journal, author Constance Loizos says that a good rule of thumb is 21 square feet for every yoga practitioner. Loizos says that this would provide for a two-by-six-foot mat, as well as two extra feet per person. Consider that you want to have ample space to accommodate a growing yoga studio. Don’t just count the number of yoga practitioners you have today, but think about how many you’ll have six months or a year from now. While you may ultimately outgrow your first yoga studio space, give yourself at least a year or two to grow in that current space.
Also consider whether you’ll want to offer other types of classes or services from the yoga studio. For example, one way to make additional money would be to rent out rooms to other holistic practitioners who might want to offer workshops, massages, or other services.
The cost of renting a studio space will depend upon where you live. Some yoga instructors who have a lot of free space in their homes have created a studio on their property so they didn’t have to pay rent. One yoga instructor I know converted a garage on her property into a standalone yoga studio. If you have the space in your home, be creative. If not, compare the costs of renting in your town and in the towns around you before making a final decision.