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A sound marketing strategy can bring exposure to your business, but another way for lightworkers to gain credibility and customers is to make use of the media. One of the biggest benefits of getting media interested in your business is you get publicity for free!
In the next few weeks, we’ll be discussing ways to make your business media-friendly and increase your odds of getting coverage in newspapers and magazines. For more detailed information, consider signing up for a three-part online course being offered by Hay House, which is specifically geared toward helping lightworkers get more media coverage. The course, which is being taught by Hay House author Gabrielle Bernstein, will help you set an intention for gaining publicity, determine what audience is most aligned with your message, use manifestation techniques to come up with media outlets interested in your message and use spiritual principles to follow through on your media campaign.
Magazines, newspapers, and news and radio broadcasts can all introduce your holistic business to thousands of people at a time. The Internet brings many more media opportunities as Web sites, online radio shows and bloggers are constantly looking for content and information that their audiences would be interested in.
Lightworkers such as yoga professionals, Reiki practitioners, psychics, astrologers, massage therapists, Law of Attraction coaches and many, many others have been featured in such mainstream publications as The New York Times, The Washington Post and Vanity Fair Magazine. Some publications exist just to cover holistic topics such as the magazines Whole Living, Yoga Journal and Spirituality & Health. Others include Law of Attraction magazine and Massage Today. There are news shows such as Dateline and 20/20, which have each featured stories about lightworkers. And then there’s Oprah, who is lightworker-friendly and has an entire network with programming needs to fill.
With so many opportunities, the key is getting your lightworker business in front of the decision-makers who are deciding what to write about or what topics to talk about. A media kit can help you achieve that goal.
Building your lightworker media kit
Your media kit should contain the following information:
- A bio that describes your business, what it does and the experience you have in your modality.
- A clear method of contacting you via phone and email since different journalists, bloggers and media personalities have different communication preferences.
- Information about your field or modality. This might be statistics that show that Reiki practitioners are being used more frequently in hospitals. Or it might be a mention of a study that found that more people are using massage as a way to deal with chronic pain. This information can often give media outlets ideas for angles they can take on their articles and news programs. It also helps media outlets better understand what you do, which will help them to put together a more accurate article or program.
- One or more press releases. Come up with at least one press release that describes something going on with your business. The press release can be as simple as an announcement that you updated your Web site. Or it might be an announcement that you will be offering readings at a local metaphysical shop. The press release will give the media outlet even more information about you, which may make them more likely to cover you and your business. As you create new press releases, you will list them all together where media outlets can see them.
Once you’ve gathered all of this information, package it together on a page of your Web site. If you don’t have a Web site, create one. A good Web hosting company is Dreamhost because it’s particularly easy to set up WordPress blogs, which are simple to update so you can save money on a Web designer. You’ll want to have a page on your site dedicated to your media kit. When a prospective journalist or blogger clicks that link, they’ll find your bio, links to press releases and an easy way to contact you.