One of my favorite sayings goes like this: If you chase a butterfly, you will never catch it, but if you stop chasing, the butterfly will come to you. That advice applies to clients and customers, as well. While head-centered businesses go after any customer they come across — I know you’ve experienced the hard sell — heart-centered businesses know to focus on attracting the clients that are meant for them.
There is a big difference.
When you have a marketing plan that is based on attraction, you don’t chase clients; rather you educate people about your product or service and allow them to come to you.
Attraction-based marketing feels better to potential customers and it feels better to you.
A business run in this manner develops loyal customers who truly find value in what it has to offer. Just as you come across soulmates in real life who you bond with and who you know you are supposed to be connected to, you come across customers who you are meant to serve.
So how do you create a magnet of attraction for your lightworker business? Consider the following tips:
Start with setting your intention
- An attraction-based business knows that intention is the cornerstone of all success. If you are not clear on your business’s objectives, guess what? It won’t go anywhere.
- Your results will be all mixed up and fuzzy.
- Business may be sporadic.
- You will likely attract customers who don’t understand who you are as a business owner and they will likely be short-lived when they go off in search of the next best thing.
Set the intention that you will attract the clients who have been waiting for you and who you have been preparing for.
Visualize the client interactions you want
Here’s a secret that avid practitioners of the Law of Attraction have discovered. When you take the time to visualize your desired outcome before starting work, you pave the way energetically. While you may still have to take some physical steps to achieve your goals, you’ll find that the Universe works with you and you don’t have to do everything by yourself.
Spend a few minutes each day visualizing yourself making a difference in customers’ lives. Visualize the type of client you want to have. Maybe it’s someone who loves your services and buys everything you put out. Maybe you visualize someone telling others about how your services have changed their life for the better. The key is to picture in your mind the types of clients you want to have and those clients banging down your door to receive your services.
You don’t have to spend a lot of time doing this. Just take a couple of minutes. In fact, try this for 30 days and see if you notice an uptick in customers that are in alignment with you.
Don’t force people to read your emails
This is one thing that ticks me off: people who put me on their email lists when I did not ask for it. Always allow people to choose whether or not they want to subscribe to your email lists. Then make it easy for them to unsubscribe if the message is not a fit for them. When I send out emails, I remind people on my list that they subscribed to the email list and I tell them how to unsubscribe if they no longer want to hear from me.
It’s not that I don’t want their business. Rather, I respect the fact that there is no lack of customers and I want to attract the ones I am supposed to have while allowing the ones that are not a fit to find the businesses that are in alignment with them.
Tell your story regularly
I’m a big proponent of finding a way to use content to show what your business is about and how it can serve others. Show prospective clients what you do and how you can help them. Then let them decide whether they want to partake. If your business’s value can’t speak for itself — or if you can’t articulate how your business can help someone — you need to spend some more time getting clear on what you are trying to do.
As a lightworker, your business has a purpose. Once you are clear about what that purpose is, the clients who need what you have to offer will be drawn to you.