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A good way to differentiate yourself from other lightworker businesses is to specialize. Rather than offering general intuitive readings, consider specializing in love readings or Akashic Record readings. Reiki practitioners might combine their services with intuitive messages. The point is to make the most of your unique talents, which naturally set you apart from every other lightworker on the planet. So how do you figure out what your specialty should be?
1) Start where you are. Don’t veer off your course too far because you’re probably already in the right vicinity.
2) Note the patterns in your current clientele. What types of customers seem to be attracted to you? What types of problems do you tend to solve for people? You’ll likely find that the universe is already steering you in the right direction.
3) Look to your interests. Consider taking classes or studying under another lightworker in a modality that you feel drawn to. Find ways to add touches of that modality into your current work. Don’t be discouraged if there isn’t a name for the new service you’ll be offering. Be willing to create it, and in doing so, you’ll show the world how special your services really are.