One of the most important decisions you’ll have to make as a lightworker business owner is how much money you should charge for your services. Coming up with that number is not always a black and white decision, and a number of factors should go into how much you charge for your services. Not only should you consider how much money you need to live on (particularly if your lightworker business is your only source of income), but you should consider the going rate for your services and what you think clients will pay. Here are a couple of guidelines to walk you through the process of coming up with the rate your customers will pay.
How much do you need? Some lightworkers say they don’t want to worry about money or they want to let clients totally dictate what they receive. For example, a Reiki practitioner may regularly provide healing for free, or a psychic may do online readings by donation. Why your intentions may be good in establishing such a practice, that’s not always the most effective way to go. For one thing, you never know how much money you’re going to have in a given week, let alone month. How can you pay your bills such as your rent, your electricity bill and your grocery bill? Your creditors don’t ask you to pay by donation or to decide how much you’re going to pay each month. You have obligations to meet. If you can’t meet them, not only will you have a host of problems to deal with in maintaining your day-to-day lifestyle, but you won’t be able to carelessly perform your lightwork. Everybody loses.
How much do other lightworkers get? No, we’re not advocating that you embark on a competition with other lightworkers. By finding out what other lightworkers are making for a given service, you’re just gathering information about the market you’re in. That’s smart business. When you apply for a job, conventional wisdom is you know how much people who hold that job generally make. That way you know if you’re earning a fair wage or getting ripped off. Same applies to your lightworker business. You might decide you want to charge more or less than other lightworkers in your field, but at least have the knowledge to make an educated decision.
How much do you think clients will pay? This one is a little tricky. So much of our lives are based on what we expect will take place. If you expect clients will pay a certain amount, those are likely the clients you will attract. That’s not to say that there aren’t clients that would pay a lot more. There are some lightworkers that charge $400 or $500 an hour and they have clients that regularly pay it. They believe that clients will pay that much and they attract clients that do. That’s not to say that they don’t come across potential clients who run away screaming when they learn their rate. But those lightworkers have just decided that the clients they choose to work with are the ones who will pay a certain rate.
If you want even more guidance on this subject, consider picking up a copy of Ellen Rohr’s How Much Should I Charge? Instead of having to guess at what’s the right price, Rohr helps you determine a strategy that will help you yield what you want to make on every job. Her book is written from experience. She almost sunk her family’s business, but she brought it back by mastering the art of charging the right price and attracting the abundance that she — and her business — deserved.