How (and when) to offer freebies

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I’m a big believer that lightworkers should not lowball their services or offer them for free unless they’re doing so as part of their charitable giving strategy. But there’s one exception: Freebies can be an effective marketing tool when done correctly. 

Since chemistry can play a big part in whether someone becomes a regular client, it’s fair to give a potential client the opportunity to sample your services to see if you two are a match. Likewise, many people are curious about different holistic services but don’t feel comfortable paying a lot of money for something they know little about.

In these situations, a sample reading, healing, coaching or consulting session can go a long way toward easing a potential client’s concerns and paving the way for a rewarding client-practitioner relationship.

But there are certain things to keep in mind when setting up such a practice. You never want to give away what your valued customers are paying for.  Just as the ice cream parlor gives away a free spoon of ice cream as a sample rather than an entire cone, you want your potential client to get a taste of what you have to offer, but be willing to then pay to enjoy the entire experience. 

Some suggestions for setting such a policy:

Cut the time short. If a paid session generally runs 30 or 60 minutes, offer a 10-minute session for free to give potential customers an opportunity to see what the service is like.

Leave them with questions. This option works best for Intuitives. If a paying client has the opportunity to ask you as many questions as possible during the allotted time, allow a non-paying client to ask only one question.

Cut the bells and whistles.  Another option is to offer a barebones version of your service. For example, a massage therapist who normally provides music and aromatherapy during a massage might cut out those extras among others.

However, don’t skimp on the quality of the service.  In other words, the work that you do for the client, make sure you do well.

Also, note that there are times when you should not offer free or reduced services:

If a potential customer asks for a free sample because he or she is skeptical about the service. It’s not your job to convince anyone that your modality is valuable, nor is it worth the energy to invite a skeptic into your practice at all.

If a person asks for the freebie or discount more than once. Make sure you designate that this is a one-time-only option. If a person is willing to come back again for free, they should be willing to pay.

 

 

 

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2 COMMENTS

  1. I know about this too well. I’ve been fortunate enough whereas i don’t have clients that i want to avoid because of people asking for freebies or reduced services. When it comes to pricing, i would charge a lower rate when its based on a referral from a favorite client. And in those cases, they usually like the same music so its not a major expense on my end to prepare a playlist. I intuitively know what they would like to hear but i still ask anyway because people appreciate that in the long run. And after playing at a party just recently, based on a last minute referral, i’ve been giving out cards half the night for upcoming events. This was done by not low balling anyone or hurting myself financially.

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