If you are an astrologer, you might be wondering if it’s a good idea to offer free daily horoscopes. If you want to attract more people to your Web site, the answer is yes. Love is probably the most common topic that people have questions about when they come for any type of psychic reading. When it comes to horoscopes, it’s no surprise that love is, again, a big draw. A daily love horoscope can be a good way to get people to come to your Web site over and over again — which is what you ideally want people to do.
However, if you want your business to grow, you have to have a plan that will convert some of those Web site visitors seeking free horoscopes to paying customers. Daily love horoscopes should be no more than an entry point into your Web site. They should not be the entire focus of the site. You have to have something else that’s available that will provide potential clients with even more insight and more understanding into the benefits of learning about astrology.
One way to do this is to offer a relatively simple free product and then to offer a more substantial product on the same topic that customers must pay for. For example, you might offer a free daily love horoscope, but have a special reading that can help clients improve their dating prospects such as a soulmate compatibility reading. Or you might have a reading that looks at the person’s love life for the next 12 months and gives them some insights into when they can expect challenges or when things are likely to be smoother.
Make sure you keep the free product in perspective. It should be something that is automated or that can be done relatively quickly so you don’t have to spend too much time offering the service. If your business is going to survive, you must spend more time on products and services that will ultimately bring in an income. If you can’t afford to run your business, you’re doing yourself — and the world — a disservice.
Also make sure the free giveaway is not given too much prominence on your Web site. It should be clearly visible, but readers must see that you offer so much more than a free product. Everyone won’t go from enjoying a free service to becoming a paying customer, but that’s ok. By offering the free giveaway, you expose more people to a particular product or service. And by providing a method for people to move forward and learn more, you open a path for someone who is truly ready to improve their life through metaphysical knowledge.