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I had drinks with an intuitive this weekend and the conversation invariably turned to business. She told me about her concerns that the owner of a metaphysical store she worked at was cutting back hours for readers. She also mentioned how another shop she did work for had recently shut down, taking with it all of the clients she had built up there over the years. She also works hotlines and she was eagerly waiting for her success rate to lead to her getting a higher percentage of the profits from them.
When I asked her about her plan for getting clients directly she looked at me blankly. She didn’t have one. While it makes sense for lightworkers to make use of hotlines, holistic health fairs and other vehicles to make money, the key to a successful and prosperous business is to have a channel for customers to find you directly. While metaphysical store owners and hotline companies will pay you a portion of what the client pays a direct connection to clients means you get to keep 100 percent of the profits. It also means you have more control over your work and your life. Some clients may experience your services through a metaphysical store but may prefer to subsequently seek you out directly or refer their friends to you. Give them a way to do so. Otherwise, you’re just working to build someone else’s business.
There are a few things that every holistic practitioner should have, which will enable clients to find you and more easily sign up for your services:
—A Web site with easy-to-find contact information. It goes without saying that you should make sure emails through the site reach you quickly.
—A method for talking to clients virtually, whether it be via telephone, email chat or skype. Some services can be done remotely; in these cases, clients aren’t limited to your geographic area. Google Voice allows you to get a free business number that will direct calls to your phone so you don’t have to give out your personal number.
—A Paypal account. This allows you to service clients over the phone or virtually via Skype and get paid immediately. In fact, you should have clients pay via Paypal before you perform the service. Paypal will take a small percentage (2.9% plus $0.30 per transaction), but customers can pay you directly and can even use a credit card to make their payment.
The business you build should be your own!