So every business is supposed to be on social media right? That’s the message we’re bombarded with every day. We’ve got to be on Facebook, Twitter, Instagram, and oh, don’t forget Periscope. (What exactly is Periscope?) It can be such a headache to contemplate all of the ways we’re supposed to be connecting with out clients. If we did all of these things, when would we actually find TIME to be with our clients?
Don’t get me wrong. Social media can be an asset to many small businesses, but only if you as a business owner are in alignment with that type of communication.
Authenticity is your greatest asset. There are likely thousands of business owners who do what you do (sorry your idea is likely not that original). So what separates you from all the rest? Your unique personality, your unique assets, your unique preferences. So when you honor them and your business reflects your authentic self, nobody can compete with you.
So what does that have to do with social media? Some people love social media. They’re always on Facebook, the people on Twitter are their friends, etc. Those soulpreneurs need to make social media a part of their business plan. Others hate social media. They may tweet once every six months (I’ve been known to do that), or they may be able to take it or leave it. What they may love is connecting with people at health expos or mixing it up with people at community events. That, then, is where they need to be.
What you must ask yourself is not whether you should be on Twitter, but rather where your customers are. As a soulpreneur, you want to communicate with them in a manner that feels good to them and feels good to you. Your customers may not even be on Twitter, so you could be wasting hours of time doing something that is not fueling your business.
Truth be told, for many people, social media is all about the ego. They feel good when they have more followers or more likes. Soulpreneurs typically work hard to transcend ego. It’s no surprise, then, that many soulpreneurs prefer other ways to communicate.
That’s not to say that social media shouldn’t be a part of your business plan. Choosing to focus on one or more social networks could turn out to be the best decision you make in your life. Just make sure you’re doing it for the right reason — because your soul is guiding you to do it.