Common lightworker Web site mistakes

With so much business taking place online, every holistic business owner must have a Web site. Not only does a Web site provide a method for current customers to find out what you’re doing right now, but it enables people who you might never meet in person to find you.  Yet so many lightworkers either have no Web site or have ineffective Web sites so they are leaving money on the table and failing to reach an audience that is in need of their services.

If you don’t have a Web site, you need one. There are tons of Web hosting companies and you don’t have to be tech-savvy to create a site. I use DreamHost for everything from finding out whether a particular domain name is available to hosting the site. It also works great with my WordPress blog.

Once you have your Web site up and running, steer clear of these mistakes:

Leaving no contact information. Believe it or not, I’ve come across a number of Web sites that have had no contact information. I see this most often on blog sites where the lightworker is clearly focused on providing good and interesting information (which is important) but if a reader wants to find out more about products or services they’ve pretty much got to wait until you blog about it.  Always provide at the minimum an email address for people to reach out to you. Even if your blog allows readers to leave comments, some people won’t want to leave a message for the general public to see and will want to get more information from you in a one on one situation.

Not being clear about what you do. This one is particularly frustrating. Say I’m searching the Web, looking for holistic practitioners because I want some healing work done around my birthday. I come across your Web site that tells me about the benefits of magnet therapy. I’m intrigued by the process, but then I’m lost, wondering if you provide it since your site has no mention of services. Are you an information provider or are you an actual magnet therapist?  If you don’t provide magnet therapy and are just describing the service, fine (though it would be great if you connected me to some resources where I could find more information). But if you do provide it, you’ve whet the appetite of a potential customer only to later leave him or her on the side of the road to starve. The best way to let readers know who you are is to have an About This Site page, which details your purpose in having a Web presence in the first place.

Building a site that is, well, boring. I get it, the first step is to have a Web site presence, so you put up a site that basically has your name and contact information. But once you’ve done that, you should work on creating a Web site that is inviting and provides potential customers with more information and possibly even entertainment. A blog, for example, could provide further information about your services or subjects that are related. Think this is a waste of time? If I stumble across a Web site and it’s boring, I’m never coming back. If I stumble across a site that provides me with good information or makes me smile or motivates me, I’m coming back for my daily source of inspiration and I’m more likely to eventually buy your ebook or contact you for a personal reading or healing session. I may even one day become one of your biggest customers, telling all my friends about how great you are.  While this won’t happen overnight, the value of one great customer is far more than the time it would take you to come up with some helpful blog posts.

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