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Massage therapists, who says you have to go it alone? Let others’ experiences guide you as you build your massage business. There are plenty of books that offer insights, helping you decide whether a massage business is right for you and giving you tips on making more money if you decide to get into the massage business. So where do you start? First of all it’s good to determine whether a career in massage is for you in the first place.
A Career in Massage – Is It For You?: The truth about becoming a massage therapist…what massage schools and associations don’t tell you about becoming a massage therapistby Julie Onofrio gives you some insights into the real world of massage careers. Does the vision that you have of starting a massage business line up with the reality? This book gives you questions to ponder to decide if this is something that you should pursue. For example, are you interested in learning about health and the body? If not, maybe you should pursue another career choice.
If you’re really serious about making money as a massage therapist, consider investing in the book, The Magic Touch: How to make $100,000 per year as a Massage Therapist; simple and effective business, marketing, and ethics education for a successful career in Massage Therapy by Meagan R. Holub. While the print version costs $23.95 in paperback, you can get the kindle version for only $9.99. For those who are only looking to make a little extra money using massage, Holub also has a kindle version of More of the Magic Touch: How To Make $60, $80, $100k or More as a Massage Therapist. These books spell out marketing strategies that you can employ to build your business, suggestions for connecting with customers and ideas for raising your profile in the massage field. Holub describes her books this way: “I am the author of three niche market business marketing books … which chronicle my rubs to riches story while simultaneously sharing easy to follow steps so any Massage Therapist can build a practice that takes them from broke and burned out, to living the life they love.”
There are other elements of running a massage business that you can gain some insights on. Many health insurance companies pay for massage so potential clients have even more of a reason to seek you out. Insurance Billing 101 for Massage Therapists – How to get more massage clients in any economy provides insights into the billing process and makes sure you understand how insurance works so you can fill out the paperwork you need to fill out in order to get the money you deserve.
Another book that can help you turn your dream of a successful massage business into a reality is The Enviable Lifestyle: Creating a Successful Massage Therapy Business. The book talks about what it’s like to have a service business, and was written by massage therapists who share the pitfalls and successes they had as they built their practice.
Finally, if you want a more thorough guide on building a massage business, consider A Massage Therapist’s Guide to Business (LWW Massage Therapy and Bodywork Educational Series) by Laura Allen. This book is pricey – it costs $42 – but not only does it have information on starting a business, but it has checklists and other forms that you can put into practice and use to build your own practice. This book reminds me of a textbook, in that it’s guiding you through the process of growing your massage business whether you’re just starting out or taking it to the next level.
When it comes to business, I’m a thorough believer in the value of investing in knowledge because it helps you to make more money faster. So in the long run, the investment you make in education will serve you and your future clients well.