A threat to your lightworker brand

customers-onlineOften, when people decide to start a lightworker business or to become a soulpreneur, they focus on their craft rather than on how they will market themselves. You may begin to build a clientele through word of mouth and feel that you don’t need to worry about things like securing a web site.

But while you may not need a web site today, you may decide that you want to have a web site tomorrow. And you want your web site to be recognizable to your clientele. In other words, you want your web site to have your name or your business’s name.

That’s why you should secure the domain name for your web site the minute you decide that you want to go into business. Even if you don’t decide to set the web site up right now you want to make sure you have access to your domain name when you want it.

Not sure how to do it? Any domain company will let you purchase and register a domain name. Doing so typically costs less than $12 per year. Your brand is definitely worth more than $12 per year. In fact, your brand is potentially worth millions. One domain company that I recommend is Dreamhost, which lets you secure your domain name for $11.95 per year.

Think of people like Wayne Dyer and Sonia Choquette. The success of their brands depended upon people being able to find them when they needed to. Make sure that your business has the same amount of success by setting your own space on the Internet.

If you’re unsure about what you want your domain name to be, consider buying multiple names that are appealing to you. For $12, it’s a way to be prepared regardless of what you ultimately decide. In today’s world, people expect to see web sites for the businesses that they frequent. In fact, some may think less of your company and your brand if you don’t have a web site.

Don’t take the chance of losing potential customers or missing the opportunity to connect with your clients via the Internet. Secure your dream web site domain name today.

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