If you’ve ever thought about writing an ebook, don’t be so quick to set such thinking aside. Every lightworker business owner can benefit from an ebook for a number of reasons.
An ebook can provide another source of income. One of the obvious reasons to create an ebook is to provide another stream of income for your business. If you regularly host workshops or coach or teach clients, you can use an ebook as a method of sharing your teachings with a larger audience. Once you create your ebook, you don’t have to spend hours teaching your material; rather you can refer clients to your book. Buying your ebook is also a win for the client because chances are, they’ll pay less for the ebook than they would pay for your time in person. Ebooks provide you with passive income. You do the work once and then you can sell it over and over. This is different from other types of work that you do in which you must spend time and energy working whenever you need to make additional money.
An ebook can raise your credibility. Money isn’t the only benefit you get when you write an ebook. You become known as an expert in your field. Many clients consider ebooks as evidence that you know what you’re talking about (whether that’s an accurate assumption or not).
An ebook can get you press coverage. As a former reporter, I can tell you that reporters often look for people who have written books to serve as experts. Again, there is a perception that you have more credibility. At the very least, a news reporter knows that you are knowledgeable about the subject you have written about. If they are doing an article about that topic, they’re more likely to interview you than a similar lightworker who has not written a book.
An ebook can get you new clients. You never know who will be exposed to your book. Sometimes people read a book and it moves them to find out more about the author. Potential clients will get to know more about you through your ebook and that will make them more open to buying other products and services in the future.
An ebook can spread your message. One of the reasons you opened a lightworker business is to bring healing to the world. An ebook allows you to share your message with many more people than you would be able to share it with one-to-one.
If you’re thinking about writing an ebook, start preparing now by cultivating a list of people who might be interested in buying it. Hopefully you have a Web site already. If you don’t, you can buy a domain (perhaps your name or something that describes your services) at a hosting company such as Dreamhost.com. The other thing you should have is a mailing list set up. You want people to be able to add themselves to your mailing list from your Web site so they can get more information from you. A good mailing list service to sign up for is Aweber. People can be signing up for your mailing list while you work on your book so when you’re ready to sell it, you’ll have a ready-made audience!