There is good news if you are a Reiki practitioner: More than 1.2 million adults use energy healing therapies in a given year, according to the National Institutes of Health’s National Center for Complementary and Alternative Medicine. If you want to provide services to this audience, there are four things you want to do to optimize your opportunities:
Educate about Reiki.
Many people have heard of Reiki but aren’t exactly certain of what it is. Others have never heard of it, yet they would be open to it if they knew it existed. Arm yourself with facts that can give people an idea of what Reiki can do for them. Focus on the end result – people are most interested in how a particular modality can help them. For example, you might tell them that Reiki promotes relaxation and decreases anxiety. Maybe you tell them that h0spitals around the country — including Duke Integrative Medicine, the Dana-Farber Cancer Institute and the Memorial Sloan-Kettering Cancer Center — incorporate Reiki in their treatment strategies. A good place to find statistics about Reiki and how it is used in the country is The Center for Reiki Research.
Adjust your lightworker lingo.
It’s always important to know who you’re talking to. The way you talk about Reiki to other lightworkers may not be the most effective way to talk about Reiki to the general public. Other lightworkers will understand the importance of healing, but members of the general public may be more impressed if you focus moreso on how Reiki can relax them and decrease their stress level. Some members of the general public may even have fears associated with the term ‘healing’ and may turn away from Reiki because of it. Come up with a description of what you do as a Reiki practitioner that you can turn to when you’re speaking to people who aren’t familiar with alternative healing modalities. Again, focus on the end result that people can expect, and be able to talk about the physical benefits of Reiki as opposed to the spiritual.
Align with traditional healthcare providers.
One of the reasons that Reiki has increased in popularity is because it has become visible to so many more people in recent years. It’s not unusual to see Reiki practitioners at community health fairs. Now that hospitals incorporate Reiki, many people learn about it in traditional healthcare settings. Look for traditional medical providers that you can partner with. For example, a local hospital, clinic or doctor’s office may be willing to let you come in and talk to its patients. Healthcare providers are aware that many people are interested in alternative medicine and are willing to give their customers access to it because it adds value to their services. Perhaps you can buy a table at a community health event where you can hand out brochures and talk to people about how Reiki can improve their health. Don’t think of traditional healthcare providers as your competition. Rather, think of ways in which you can work together.